How to Leverage User-Generated Content for Brand Authenticity?

Every business creates content and praises itself for everything it does.

And that’s so obvious!

But did you know that 90-95% of consumers say, past client feedback helps them make informed buying decisions? Hence, for them, a brand’s customer’s voice matters more than what the business says about itself.

Furthermore, 75-80% of consumers are likely to buy products after exploring feedback or reviews from fellow customers.

Here, precisely, we are referring to user-generated content, better known as UGC.

UGC helps create a sense of trust amongst prospects, making a brand more credible and transparent about its business, offerings, and outcomes.

However, UGC helps you build brand authenticity only when you leverage it appropriately. And you can do that in many ways in today’s world. BrainMine India, a trusted name for content writing services in Mumbai, explores some of them in this blog.

5 Ways to Use UGC to Build Brand Credibility

Here’s how you can utilize UGC to make your brand a name to reckon with.

Incorporate UGC in Your Content

UGC goes beyond content.

It is a representation of your brand’s trustworthiness and how it is a game-changer for the customers and community you serve.

For example, an interior design company can use UGC to showcase how it has changed the lifestyle of its clients with incredible interior designs.

However, integrating it into your content flows proves even more effective. 

It feels even better when you discuss a particular service and include a testimonial that talks about it, thus supporting your claim.

Encourage Using Branded Hashtags

Branded hashtags help aggregate UGC, paving the way for more brand visibility and prospect engagement.

For example, a unique campaign or brand hashtag can encourage people to share their stories, feedback, etc., and experience interacting with your brand.

Showcase Video Testimonials

Nothing is as effective as video testimonials. It is because 70-75% of people who see a product video testimonial purchase it after that!

One reason is video testimonials are easy to understand and more relatable.

Accordingly, you can create video testimonials, covering the user’s entire experience with you. It involves planning, execution, and the transformations that have happened.

It will help you give a complete picture of your offerings and their impact.

You can promote your video testimonials by creating on your YouTube channel and provide links to those videos relevantly to encourage users to see them.

Of course, it involves some effort and investment in producing such videos and marketing them. But eventually, it is worth it given its potential outcomes.

Use User-Create Tutorials

User-created how-to guides offer a distinct and more useful viewpoint on a particular product or solution. It showcases its versatility and utility in real life.

Thus, you can encourage your users to spare some time and create such videos to make life simpler for your prospects.

While explaining how to use a particular product, you can ask the user to talk about its benefits and how it has made life easier for you.

It helps build credibility about the product, shows how easy it is to use it, and more importantly, it is already being used by others.

However, one must note that these videos must look professional and well-articulated. Besides, they must be SEO-friendly.

Thus, your involvement with an expert SEO company in Mumbai will prove key! 

Gamify UGC Creation

Users aren’t obliged to create content for you. But if they do it, you must give them something in return. And you can do so by gamifying UGC creation.

It can involve running contests, campaigns, etc., where every user who creates some content receives some guaranteed tangible value in the form of cashbacks, discounts, loyalty points, etc.

Doing it can encourage users to take part and produce content to benefit from your offer.

Wrapping it Up!

So, these were some ways to leverage UGC to build brand authenticity. Of course, you can do that in many other ways, using your creativity.

BrainMine, one of the leading companies for content writing services in Mumbai, is here to help and support you in your endeavors to shine your brand UGC.

Over 12+ years of experience in digital marketing, SEO and content helps us create a competitive advantage for your business, enabling you to outshine your competitors.

So, email us at info@brainminetech.com to connect with our experts and learn how we can help you create a UGC that contributes to your brand trust and authenticity.