The Ultimate List of 30+ Insta Stats for 2022 – Brainmine

Over past few years, Instagram has evolved with increasing number of user base, business features, algorithms and technological capabilities. As you go ahead planning your Instagram marketing strategy for 2022, it’s imperative to know latest facts pertaining to all things Insta. To make sure you avail right information, we have made a compilation of most significant Instagram statistics in 2K22 you need to be aware of! Here we go to guide you through!

General Instagram Statistics:

1. Instagram celebrates its 12^th Birthday in 2022 – Instagram as social media marketing medium/tool has evolved considerably since its inception in October 2010 and will continue to do so.
2. 7^th most visited website in the world – According to Semrush, Instagram is one of the world’s top 10 most-visited websites globally, with 2.9 billion total visits per month.
3. 9^th most-Googled search term – Instagram is primarily accessed through app, giving an impressive showing and more proof that audience might be viewing your content via browser-be it mobile or computer. Type “Instagram.com” and let Google takes you there!
4. 4^th most-used social platform – Instagram as social media platform used by companies hiring Social Media Marketing Agency for businesses’ growth and prosperity, clocks in an impressive 1.3 million, beating out TikTok, Twitter, Pinterest, and Snapchat.
5. 0.1 % of Instagram users only use Instagram – Instagram user having account on another social platform is 99.99%, with 83% of Instagram users, for instance, also using Facebook and 55% Twitter.
6. World’s 2^nd most-downloaded app – Only TikTok beats out Instagramin downloads in Fall 2021, which’s pretty much impressive, considering that the app has been around for 12 years.

Instagram User Statistics:

1. 1.22 billion people use Instagram each month – Instagram is favorite amongst users. That’s still only half as many people due to Facebook and YouTube each have logging every month.
2. 18-34 years old make up biggest share of Instagram’s Audience – This accounts for nearly 60% of Instagram’s audience.
3. Gen Z’s popular social platform – Global internet users, age ranging from 16-24 years, prefer Instagram as social media platform used by companies under Social Media Marketing Agency, to other social media forums.
4. Gen X males amongst fastest growing Instagram Audience – Previous year, the number of 55 to 64 years old males using Instagram has grown by 63.6 %.
5. Instagram audience is divided evenly between males & females – According to Facebook’s reporting tools, Instagram audience self-identifies as 50.8% female and 49.2% male.
6. India has world’s most Instagram users – 201 million users log from India followed by U.S. at 157 million, Brazilians occupying third spot with 114 million users followed by Indonesia and Russia.
7. India is Instagram fastest-growing market – India is fastest growing region for Instagram, increasing its audience by 16% quarter-over-quarter.
8. Brunei has highest Instagram percentage reach – Here Instagram reaches highest percentage of population: 92%.

Top five countries with highest Insta percentage reach are:

• Guam: 79%
• Cayman Islands: 78%
• Kazakhstan: 76%
• Iceland: 75%

Instagram Story Statistics:

1. 500 million accounts use Instagram Stories daily – Insta’s updated stats has only gotten higher since 2019.
2. 58% of users opines they’re more interested in brand after viewing it in Story – Another 50% of Instagram users say they’ve actually visited websites for purchasing products after seeing them in Stories.
3. Brand Stories have 86% completion rate – Entertainment account Stories have seen largest increase in completion rate from 81-88%, Sports account Stories having highest completion rate at 90%.
4. Instagram Stories generate quarter of platform’s ad revenues – In 2022, Stories ads are forecasted to bring in nearly around $16 billion in global net ad revenues.
5. #Love is most favorite and popular hashtag – People on Instagram want to post something positive and on lighter note.

Instagram Business Statistics:

1. 90% of Instagram users follow at least one business – Instagram, as social media marketing medium employed by companies via Social Media Marketing Agency, regularly unfolds new business tools like shopping functionality and Instagram Live for supporting businesses.
2. Average Instagram business account grows its followers by 1.69% per month – Getting an idea of general benchmark for growth is beneficial especially if that’s a cornerstone of your brand’s social media goals.
3. Business accounts post an average of 1.6 times a day – In average Instagram Business Account, 62.7% of all main feed posts comprise of pictures, while 16.3% videos and 21% are photo carousels.
4. 1 in 2 people make use of Instagram to explore new brands – 50% of people use Insta to discover new brands, products/services. 2 in 3 people opines that network aids in fostering meaningful interactions with brands, 57% of people prefers seeing polls and quizzes from brands on Instagram.
5. Average engagement on Instagram business account posts is 0.83% – If you’re beating benchmark of 0.83%, then nothing like it!
6. 44% of people use Instagram to shop on weekly basis – According to Instagram Business Survey, 44% of people use Instagram weekly for purchasing products/services via shopping tags and Shop tag.
7. Instagram’s advertising reach has outdone Facebook this year – Instagram’s ad reach, made possible under Social Media Marketing Agency hired by companies, is skyrocketing and surpassing Facebook. Facebook global advertising reach has increased only by 6.5% this year, while Instagram has grown by 20.5%.

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