The Top Social Media Strategies and Trends for 2023
Social media is a perpetually evolving space. Trends emerge, flourish, age, and then get dethroned by another. Interestingly, the lifecycle of most of the trends across the social media ecosystem is short. And that, precisely, keeps social media marketing professionals on their toes. 2023 is expected to be yet another year of emerging trends. Accordingly, let’s overview five social media strategies in 2023.
5 Social Media Strategies to Look for in 2023
Here’s what SMO professionals should know about social media marketing.
1. Content Authenticity
Filters and overly edited content caught people’s fancy initially. But they are gradually becoming redundant. People want to see the real thing rather than something fabricated. They relate more to filter-free content. Businesses that count on social media must be aware of this trend. People don’t want to see something that ‘seems’ real but something which truly is.
2. Micro-Influencer Marketing
Influencer marketing has been around for quite a while and is still a popular trend. The most successful ones have become digital celebrities. But consequently, it has led to a significant increase in the price of influencer marketing, making it unaffordable for startups and SMBs. Here, micro-influencer marketing, as a trend, has a role to play.
Micro-influencers marketing, as the name suggests, leverages the popularity of smaller influencers. It has a much higher engagement rate than macro influencers. Besides, they are much more affordable. No wonder micro-influencers market share grew to slightly above 90 percent in 2021!
3. Social Commerce
Nearly 55 percent of people use social media to research products. Thus, social media now has a role to play in commerce as well. Social commerce works on going where your customers are or getting there first and setting up your shop. Facebook and Instagram had sensed it while creating the trend of social commerce.
Shopping on social media is much more convenient and interactive. It has greatly benefitted from the wave of online shopping. With more and more users preferring to shop through social media platforms, Facebook Shop and Instagram Storefront are likely to succeed as social commerce platforms in the future.
4. Enter the Metaverse!
Per experts and reports, Metaverse is supposed to become more integrated into everyone’s social media use in 2023. Some key trends within this space include users experimenting with avatars, AR/VR stores, and NFTs (Non-Fungible Tokens).
Some big brands have already entered the world of Metaverse. One of the prominent examples is Starbucks enabling its members to buy and earn NFTs and get access to engaging and immersive coffee experiences.
5. Platform-Specific Content
What works on Facebook may not necessarily work on LinkedIn. Both are unique platforms with different purposes that drive their existence. Many businesses try to save time by duplicating their content across multiple social media platforms. For sure, that saves time, effort, and cost. But doing that practically doesn’t benefit. People don’t engage with the same content across multiple platforms.
On the other hand, investing time, thought, and effort in creating unique, relevant, and informative platform-specific content can benefit royally. It exhibits a business’s meticulous and user-friendly approach that focuses on delivering something the way users like it. Businesses attempting to walk the extra mile and create unique content will likely engage better and succeed amidst fierce competition.
Are you looking to establish a solid social media presence, increase engagement and grow inorganic leads? Choose us. We are a social media marketing company focusing on delivering measurable results and helping clients achieve their objectives.
Our highly experienced and updated SMO team strives to optimize engagement by leveraging the latest trends, creating content aligned with your brand communication, and enhancing platform-specific engagement. Connect with us at info@brainminetech.com to know how we can help you grow on social media.
