The Key to Creating a Winning Digital Marketing Strategy
Let us begin with the question, what is strategy? Is it treading the same old path, doing nothing different or valuable, and expecting sales to skyrocket? Of course, not! Strategy is devising something unique, making you a standout, and giving you an edge over your counterparts. So, no matter whether you are a local salon or a global software enterprise, you need a strategy that helps you outshine your peers and place you at the forefront.
Digital marketing isn’t an exception to the above. After years of attempts, some of which were successful, some of which were not, businesses have clocked on to the fact that they need to think differently to make a difference! They’ve realized that digital marketing isn’t a ‘nice to do’ activity but essential from a strategic standpoint.
For instance, it is imperative to monitor competitors in digital marketing. However, following them blindly doesn’t help. What genuinely matters is how smartly you keep up with what they do and decipher their strategy to devise yours relevant in your context to help you win. Here, the most significant element is customers! If you do everything with them in mind, you will always have the bandwidth to do something creative, which sets you apart.
So, what is it that you do to create a winning digital marketing strategy? BrainMine, a proven digital marketing company in Pune, answers the question while discussing a few logical aspects that place customers at the center.
5 Tips to Create a Winning Digital Marketing Strategy
- Know Your Customers
If you do not know your customers, you won’t comprehend their needs, and subsequently, your digital marketing yields suboptimal results. As a result, you will keep experimenting while keeping yourself light-years away from the desired results. So, at the outset, know who you will serve and where you will find your customers the most (meaning, the target platforms). Identify them with the help of a professional digital marketing company in Pune that uses its intellect and experience to do so.
- Decode Their Needs and Expectations
Now that you know your clientele, graduate to understand their needs and expectations. Delivering only their needs might make you a bare minimal company. However, fulfilling their expectations and further exceeding them will make you a successful one. As a result, you must decode both and do what it takes to create digital delight.
One of the most effective ways to do it is by stepping in your customer’s shoes. Think what you would expect from a company had you been in your client’s place. Do a digital survey to know what it is that they precisely want from a company like you. Accordingly, design a unique plan for every target platform and implement it with the help of professionals. Stay consistent with your efforts, and the results wouldn’t disappoint you.
- Create Customer Personas
Another essential step is to create customer personas. Group similar surveys to build them to name them and give biographical insights. However, remember who your customers are and what they want. For example, if a substantial number of your customers are from the corporate space that signs in to their Facebook account at specific times, assess your visibility during those few minutes and start your efforts from there.
- Diversify and Leverage Digital Interrelations
The digital world is interconnected. For example, what you do for social media, if channeled well, can prove vital to search engines. Of course, every platform has its unique requirements. However, you need not create different content for every platform, especially when the one you’ve created can work everywhere else.
That’s because, with a different content product for every platform, you will lose time. For instance, if you’ve created a YouTube video, you might as well run it on LinkedIn, Facebook and upload it on your website to optimize RoI from a single investment. Enhance your business listings, drive more traffic to your website, reduce the bounce rate, and enhance your conversion rate. It will also help you lower the cost-per-lead and thus augment RoI.
- Do Away with Manual Work
As far as possible, rope in automation to do repetitive tasks, such as post scheduling, uploading, emailing, etc. That will help you save time, target the right time, optimize visibility without requiring you to do it manually, and spend sleepless nights or work on a holiday. It calls for some investment. However, it is worth it in the long run.
And yes, be patient. While trying to grab the low-hanging fruits through a sudden traffic surge, focus on sustainable results through continuous efforts, through a continuously evolving strategy!
Based out of Pune, BrainMine is a global digital marketing, SEO, and social media marketing company. With its global outreach, the company has a clientele spread across various continents, several countries, and diverse business domains. BrainMine has delivered results across every project and continues to help its clients leverage the virtual medium to succeed and sustain amidst competition.
So, if you are looking out for a digital marketing, PPC, social media marketing, or SEO company in Pune, you have BrainMine. Talk to the company’s experts at +91 8446477774.
