The Age of Authentic Marketing: Mapping the Consumers’ Brain to Gain Trust, Faith and Confidence

Now-a-days, every good brand is aware of consumers’ trust and it’s a given fact that loyalty can’t be bought or won through snazzy advertising or marketing-it’s something you earn and win brownie points for. So, getting someone to truly believe and get behind your brand call for a deeper and more genuine connection. So, here comes the picture of authentic marketing-a gateway for you to gain loyal patrons who are proud to align themselves with your company. in fact, authenticity is a growing key factor in successful digital marketing strategies like in Digital marketing company in Pune or SEO Company in Pune or any other marketing domains like Social media marketing or search engine marketing in Pune or elsewhere.

Authentic Marketing, be it in Digital marketing company in Pune, SEO Company in Pune or arenas like Social media marketing or search engine marketing in Pune, is an intrinsic part of any business strategy in today’s time and age because:

• Consumers are inundated with messages which they have learned to tune out via authentic marketing.
• People’s ‘BS detectors’ are stronger than ever with modern consumers smelling deceitful marketing from a mile away.
• Consumers are more conscious of brand values and implementing authentic marketing will help in realizing and expressing brand values and purposes winning over the right customers.

Steps to implement Authentic Marketing:

Be Genuine and Clear on Your Values-Part of being authentic means promoting your values and purpose and what better way to do it than to identify what your business, say Digital marketing company in Pune or SEO Company in Pune, stands for and use it to guide your marketing efforts. The best way to get your values across is to tell the story of your business and do it in a genuine way. The company story, like domains they excel in, say, Social media marketing or search engine marketing in Pune, is one of the best things brands have to work with to be more honest and authentic. Then find ways to spread the word via marketing channels and other assets and use them to promote your brand’s ideals and narrative.

Tread the Path of Transparency-Being transparent is the ultimate display of authenticity. Giving people a sneak-peek at your business’s ‘modus-operandi’ or creating products adds credibility to your brand encouraging sales and loyalty. Be open about your products know-hows, give people a behind-the-scenes look at your business, say, Digital marketing company in Pune or SEO Company in Pune, and introduce customers to the employees running your operations. Get CEOs involved occasionally speaking out on world issues like diversity, income inequality, climate change, immigration and a host of other topics and care and support for them in real sense of the term. By adhering to these out-of-the-box ideas, you’ll set yourself apart from the majority of businesses who brush these things under the carpet.

Display Audience Content-Let your audience, whether they’re your clients, customers or just anyone, post their comments unfiltered, which goes on to show that you’re not afraid of criticisms and you don’t only post the positive comments or feedbacks regarding your business, say, Digital marketing company in Pune or SEO Company in Pune. In this way, you’ll gain more respect. Also, add a layer of authenticity to your company’s FAQs by letting visitors submit questions you can publicly answer on your website.

Be Discreet In Your Action On Social Media-All your interactions on social media relating to your business, for instance, Digital marketing company in Pune or SEO Company in Pune, or for that matter, company’s domains like Social media marketing or search engine marketing in Pune, should have the goal of representing your brand well. Any unsatisfactory or slightly off-the-track remark could potentially tarnish your brand’s image, especially with the influence of Internet now-a-days. So, tread with caution, but as long as you’re a thorough professional and keep your interactions on friendly terms and with the genuine intention to help other, you might not have any problem whatsoever. Last but not the least, if you do care about your brand’s reputation, then you’ll definitely give a thought or two for the Millennials and Gen Z the “True Gen”-the younger generations going for brand authenticity.

Make Jargons A Strict No-No-When communicating with your audience, always make it a point to see that there’s no jargon in your language. On top of being harder to understand, they want to make themselves feel like you’re interacting with them on par with their level.

Employ Right Kind of People for Your Brand Value-The people working for your company like Digital marketing company in Pune or SEO Company in Pune, play an instrumental role in promoting your brand worth and value. So, strive to hire employees having the right go-getter attitude for your company and are consistent enough in representing your vision and mission properly-speaking a lot about your authenticity or authentic marketing, to be precise, in the business world. Make sure to treat your employees well and care about their opinions as a lot of prospective clients and customers want to see your brand being a fair one, not the dictator-type.

Never Ever Resort to Sugarcoating Ways and Means-While your marketing and advertising initiatives, say Social media marketing or search engine marketing in Pune, should position your company in the best light, being overly polished or glammed up can give the negative vibe of inauthenticity, preventing customers from being able to relate to you. So, it’s advisable to show your customers the vulnerable side by referring to the wins and losses that you experience in business thereby strengthening the bond between the people and your brand.

Be Ready to Embrace Controversies Along with Accolades-Taking a stand can build brand love, but it can also create brand hate. A brand’s authenticity is put through litmus test when faced with controversial issues plaguing the company’s name. A company like Digital marketing company in Pune or SEO Company in Pune, that doesn’t stand up for itself, will quickly lose the trust and business of their customers.

Thus, Authentic Marketing is here to stay as consumers are increasingly becoming belief-driven when making purchases and getting better at discerning insincere and too-good-to-be-true advertising. For these reasons, being more authentic is no longer considered to be the best practice, but a hard-core reality and necessity in everyone’s life.