Social Media Marketing: What is Trending?
Social media is a highly trend-driven space. Here, trends drive strategies and play a decisive role across aspects like user engagement, interactions, visibility, traction, and business in its entirety. As a social media marketing company in Pune, we stay abreast of the latest social media trends. While there’s so much to talk about, let’s focus on a few social media trends that companies looking to leverage social media should know.
5 Social Media Marketing Trends
What’s brewing across the social media space? Here are five of the many trends.
- Video Content
Video content is an evergreen trend that will continue to dominate this as well as the following year. Per reports, over 80 percent of all online content will be video. No wonder many companies are investing millions in building engaging and interactive videos to promote their brands and services. If you haven’t yet, it is high time you join the wagon and broaden your social media presence. We can help should you need it.
- Paid Advertising
Many companies trying to widen their social media outreach face challenges like a constant decline in their organic reach and the need to spend more on paid advertising. Since Facebook has an organic reach of a bit over five percent, paid advertising across the social media platform becomes the need of the hour!
- Influencer Marketing
Influencer marketing is an ongoing trend and is projected to stay within the social media space for a long time. Although it demands a significant investment, companies still hire influencers and pay them a hefty amount to spread the positive word about their brand. Influencer marketing is successful for three reasons – first, it has a human touch; second, it helps achieve various digital marketing milestones and third, it generates leads.
- Augment Reality
Augmented Reality (AR) isn’t famous for no reason. Users demand immersive experiences that help them engage with the subject matter better. AR, which enhances reality by adding digital elements to it and changing the way things actually look, enables companies to serve the purpose. Businesses adopting AR are likely to be more successful. Per reports, AR can increase click-through rates by well over 30 percent!
- Local Targeting
Most users access social media via their mobile phones. The local visibility principle applies to social media as much as it does to Google (or SEO). Local brands are finding ways to connect with their local target audience by geo-tagging their posts and stories. Instagram is doing it by allowing people to look for stories and posts in their locality.
Local targeting is crucial for new businesses that are yet to establish their foothold. It can help them promote their business within the local market and enhance visibility to graduate themselves to the bigger league.
Are you looking to build a solid social media presence and reach your target audience engagingly? Partner with BrainMine, a leading social media marketing company in Pune. Our experts devise domain-, competition- and user-specific social media strategies to help you achieve traction. Call +91 84464 77774 to talk to our social media experts.
