As marketing teams mature, they begin to realize that even most polished Search Engine Optimization (SEO) strategies only get them to certain extent. At some point, you need to transform curiosity into customers. That’s where Demand Generation comes into picture! Demand Generation is creation of marketing and sales programs that employ inbound and lead generation […]

Content quality is crucial to the digital success of every brand. In fact, content, along with the website’s design, look and feel, is among the first elements users encounter when they attempt to interact with a brand. As first impressions are usually the last ones, providing good content doesn’t suffice. You need superlative content that […]

In the digital age, applications have evolved to become the fuel of every business engine. But with apps, app-making approaches also have evolved. Two of the most significant and popular ones include native app development and cross-platform app development. However, native app development vs cross-platform development, which one do you choose? And, what are the […]

A fabulous website that scores high on user-friendliness, navigational ease, etc., signifies a company’s approach towards new opportunities, the existing business, and the urge to provide helpful information to users. Web development plays a crucial part here. It defines the website’s utility value and its success significantly. However, web development isn’t as straightforward as it […]

Websites are among the most vulnerable digital elements when it comes to cybersecurity. Hackers try to identify loopholes and hack websites to steal sensitive information. Despite its popularity as a CMS, WordPress is reported to be an issue for many concerning cybersecurity! It isn’t that the platform is not secure. In fact, it is more […]

When you decide to leverage the digital marketing medium for business growth, whether by yourself or through a digital marketing company in Pune, you soon realize there’s so much to do, learn and explore. However, with so much digital marketing wisdom, knowledge, and strategies around, choosing what will actually work for your business may prove […]

Website feedback, as the name implies, refers to collecting user feedback concerning a particular website. This feedback can be collected through pop-ups, widgets, online surveys, etc. The information collected can help you gather valuable insights into users’ experiences on your website and pave the way to the necessary actions. The availability of website feedback tools […]

Web security is essential from the viewpoint of keeping it safe and secure from bad actors attempting to access sensitive information. While that is known and understood, how do you secure a website built on WordPress? There isn’t one or two ways to secure your WordPress site, but a whopping 25 ways to do so. […]

Let us begin with the question, what is strategy? Is it treading the same old path, doing nothing different or valuable, and expecting sales to skyrocket? Of course, not! Strategy is devising something unique, making you a standout, and giving you an edge over your counterparts. So, no matter whether you are a local salon […]

Digital marketing is an ever-evolving form of marketing. Every day, you go to sleep with a particular strategy in mind, and the next day, wake up to find something entirely new trending. And to top it up, Google peeps in for a moment with an algorithm change and changes the entire ball game! But, all […]