How Blockchain is Revolutionizing Digital Marketing

Blockchain is rapidly proliferating across every sector and entering every space. According to Gartner, it is projected to reach USD 176 billion in 2025 and a whopping USD 3.1 trillion in 2030. One can only imagine the speed at which blockchain is multiplying its revenue and market size and its potential for growth in the […]

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How are Businesses Using AI in Digital Marketing?

Artificial Intelligence (AI), as a technology, is snowballing. Reports suggest AI revenues will exceed half a trillion dollars by 2023! These figures may not surprise many, as almost every industry has adopted AI in some form and to varying extents. From helping analysts make useful projections to suggesting online content per a user’s preferences, AI […]

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How to Optimize Your Anchor Text Strategy For SEO?

Anchor text is a clickable text of a link. Usually, it is underlined and colored blue. Anchor text is a ranking factor that provides additional information about a particular linked page. Besides, anchor text royally affects the site’s search appearance. Google considers anchor texts a way to create title links on SERPs. Additionally, as many […]

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Transform Your Content Strategy with Clustering: 5 Steps

Topic clustering offers benefits like enhanced website authority, adequate internal linking, and more focused content ideation. But how do you ensure efficient topic clustering and achieve these benefits? As a leading agency for services like technical SEO content writing, content marketing, etc. BrainMine answers it. What Do You Mean by a Cluster Strategy? Cluster strategy […]

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The Top Social Media Strategies and Trends for 2023

Social media is a perpetually evolving space. Trends emerge, flourish, age, and then get dethroned by another. Interestingly, the lifecycle of most of the trends across the social media ecosystem is short. And that, precisely, keeps social media marketing professionals on their toes. 2023 is expected to be yet another year of emerging trends. Accordingly, […]

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Why Should You Upgrade to Google Analytics 4 (GA4)?

Google Analytics 4 (GA4) is the future of analytics. It collects event-based data from websites and applications. Experts believe it to be the biggest update in the tool’s 15-year-old history. Google has undoubtedly invested years of effort into its development. While GA4 will keep enhancing itself and evolving with time, it signifies the next generation […]

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Social Media Marketing: What is Trending?

Social media is a highly trend-driven space. Here, trends drive strategies and play a decisive role across aspects like user engagement, interactions, visibility, traction, and business in its entirety. As a social media marketing company in Pune, we stay abreast of the latest social media trends. While there’s so much to talk about, let’s focus […]

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