Role:SEO – Manager

Department: Digital Marketing

Work Location: Corporate Office

Company Location: Baner-Pashan Link Road, Pune (Work from Office)

Reporting Manager: Head – SEO

ROLE & RESPONSIBILITIES:

Competences for this role

• Deep understanding of organic search and search engine marketing.
• Manage team of SEO analysts to oversee the execution of SEO strategies of company clients to ensure they are in line with the expectation and business goal of customer.
• Comfortable with tech and content.
• Team management.
• Interest in Publisher SEO and specializing in this subset for the long term.
• Hands on using tools like Google Search Console, Google Analytics, Screaming Frog, Ahrefs, Semrush etc. to uncover insights for clients.
• Ability to prioritize, multitasks, and works with minimal supervision in a collaborative and positive team environment.
• A self-starter with the ability to grasp requirements quickly.
• Someone with a strong inclination for team management and project execution on timelines.
• Comfortable with project management and analytical tools.
• Successful track record in project management and organic growth.
• A collaborative team player who values the success of the whole team, in addition to their own.
• Comfortable working in an asynchronous environment.

Responsibilities

• Be the superstar responsible for managing the execution of SEO strategies end-to-end.
• Develop SEO strategies for our clients, including detailed content plans, competitor analysis, keyword research, content pillar strategy and opportunity analysis.
• A key POC for clients – from keeping in touch, taking meeting notes and identifying methods of retaining and upselling opportunities
• Execute a variety of technical SEO tasks, such as ensuring website crawl ability and index ability, monitoring of ranking signals, on-page optimization, etc.
• Generate monthly and quarterly SEO reports and communicate progress of SEO campaigns to our clients, present new strategies, and maintain relationships with them.
• Work closely with our content and marketing teams to ensure our clients’ SEO, marketing, and business goals are met.
• Provide SEO training and guidance to junior SEO team members to help them and understand SEO concepts, tools, strategies, and best practices.
• Make sure all SEO strategies are in line with our clients’ KPIs and business goals.
• Stay up to date with the latest SEO trends and practices.
• Creation and maintenance of a library of SEO Standard Operating Procedures (SOPs).
• Make intuitive and data-driven decisions to leverage tech and content in order to achieve client goals.
• Perform and deliver under tight deadlines.
• Learn and adapt to BrainMine’s process and methodologies and help improve them in the longer term.
• Plan, implement and measure experiments and conversion tests.
• Collaborate with cross-functional teams to ensure cohesive and integrated digital marketing campaigns.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

MINIMUM REQUIREMENTS FOR THE POSITION:

Education & Relevant Experience

1. Bachelor’s degree – BE/B.Tech/MCA/BCA/BSc IT and other related bachelor and master degree in Information Technology Certification.
2. Professional Experience of 6-8 years of progressive experience in Digital Marketing, with at least 4 years in team lead role.
3. Proven experience within demonstrating a deep Understanding of the domain’s dynamics and challenges.

Benefits

1. Professional growth – we believe in helping each member of our team grow personally and professionally, and we promote from within.
2. Smart teammates and the ability to learn are all facets of what makes a business successful.
3. 1-on-1 mentorship, along with team workshops.
4. Small team environment that gives you the ability to stand out and make a big impact.
5. Competitive benefits/bonuses and compensation package.
6. Flexible work schedule.
7. Learning budget & access to specialized courses & training.

Knowledge and Skills

• Proven experience in digital marketing, preferably in a managerial role, with a track record of successful campaign execution.
• In-depth knowledge of digital marketing channels, tools, and techniques.
• Familiarity with web analytics platforms and digital marketing software.
• Strong understanding of SEO principles and best practices.
• Ability to identify the target audience and design digital campaigns that engage, inform, and motivate.
• Knowledge of A/B and multivariate experiments. 
• Hands-on experience in optimizing landing pages and user funnels.
• Experience in managing digital marketing budgets and achieving ROI targets.
• Experience in team management and leadership.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Strong project management and organizational skills.
• Creative thinking and problem-solving abilities.
• Ability to work in a fast-paced and dynamic environment.