How to Use Google Trends for Better SEO Content Writing?
SEO content is fundamental to the digital visibility and success of every business. However, it requires a comprehensive approach, a part of which involves using various tools to enhance the relevance of content. As a company providing content writing services in Pune, we see Google Trends as a valuable tool for SEO content writing. Let’s see how you can use Google Trend to create better SEO content.
What is Google Trends?
Google Trend is a web-based search trends feature. It helps determine the search frequency of a particular term in Google relative to the website’s total search volume over a while. You can use Google Trends for comparative keyword searches and discover event-triggered increases in the keyword search volume. Additionally, Google Trends also enables you to gather keyword-related data, including search volume index and geographical insights into search engine users.
8 Ways Google Trends Can Enhance SEO Content Writing
Google Trends proves useful in various ways. Many professional content writing companies in Bangalore, Mumbai, Pune, etc., use Google Trends to create useful and relevant SEO content. Here are eight ways through which Google Trends can help.
1. Discovering Popular Searches
Exploring popular searches can help you create content aligned with it. If you’ve been creating content with a low search volume, including popularly and frequently searched keywords can help your website rank higher for the respective searches. Why create content people aren’t interested in and drain your resources for it?
2. Conducting Keyword Research
Google Trends can show varying yet useful keywords you wouldn’t want to miss out on while creating content. Google Keyword Planner can also help you with the keyword aspect. However, both these tools use different algorithms. Hence, using Google Trends can help you seek some additional keywords and make your content more competent.
3. Using Search and Filters Correctly
Using search tools and filters effectively proves crucial in finding the most relevant results. It helps remove unnecessary and irrelevant data and ensures that the information you use isn’t stuffed or biased with inappropriate information.
Google Trends also allows you to use SEO trends by category. It can impact the information you receive from Google Trends. For instance, it can help in searching for terms with the same name in different categories. You can specify the category relevant to the term and search to reap relevant and streamlined results.
4. Predicting Seasonal Surges
Keyword searches change with the season. Using Google Trends can help you forecast seasonal spikes and peaks. It can help you proactively prepare the required content and stay prepared for the season to leverage it and optimize your traffic and business. Partnering with a company providing content writing services in Mumbai or any other city like Bangalore or Pune can help you leverage this feature more effectively.
5. Identifying Fading Trends
As mentioned earlier, there’s no point writing for disappearing trends and keywords. Google Trends helps you identify them. You can avoid writing about them and instead focus on what’s trending and more popular to increase the returns on your investment. It can also help you save a lot of your productive time that you can use elsewhere.
6. Building Reactive Content
When it comes to writing for the web or current trends, you cannot stay proactive 100 percent of the time. A particular trend may surface suddenly and from nowhere, requiring you to talk about it, especially if it relates to your business. For example, a sudden and impacting event like a controversial statement or an important announcement may spike searches for it. Google Trends helps you identify such search trends, based on which you can create reactive content.
7. Exploring Geographical Areas
In addition to the above, Google Trends can also help you identify areas (and nearby areas where you are present) that need your services and invest in campaigns targeting those vicinities. For example, if you see there’s a surge in searches for beauty parlors in Koregaon Park, Pune, you may want to market more aggressively for Koregaon Park and nearby areas to optimize traction.
8. Creating Blog Topic Ideas
Often, businesses struggle with blog topic ideas. Partnering with content writing companies in Bangalore or elsewhere can help. However, topics may dry out with time, especially if the business or topic is niche. Google Trends can help here.
The tool can complement the content writing agency’s efforts by helping with brainstorming blog topics for the website, as the agency can search for keyword suggestions, identify what’s trending, and track competitor activities. Google Trends can also help you identify relevant blog topics aligned with changes in the trends.
Read More – Content Marketing Trends to Watch in 2023
Create Next-Level SEO Content with BrainMine’s Content Writing Services in Mumbai!
Although intuitive, you may require expert content writing services in Pune, etc., to use Google Trends productively. While helping you do that, BrainMine can also create premium SEO content and contribute to various goals like enhanced search engine visibility, higher website traffic, and increased lead conversions. Please write to us at info@brainminetech.com to explore more about our content writing services in Bangalore or content writing services in Pune and Mumbai. We’d be happy to serve you!
