How To Promote Your Blog In 2022: The Complete Beginner’s Guide

So, you’ve decided to write your first blog. Great! 

That’s surely the first step to becoming a successful blogger. 

But only writing the blog wouldn’t work, right? You need a razor-sharp promotion strategy to get readers to read your blog. In other words, you must have an incredible and unique promotional plan for your content. 

BrainMine, a reliable digital marketing company in Pune, talks about a few steps that can help you spread the word about your blog.

Note: Before you embark on your promotional journey, remember these promotional strategies wouldn’t make you an overnight internet sensation. Promotional strategies take time to work. 

Patience, consistency, and perseverance are key!

Let’s Get Started with Blog Promotion

Blog promotion is divided into three main steps, namely, pre-promotion, blog promotion, and measuring your engagement. Each of these steps comprises various sub-steps. Let’s look at each to know how to promote your blog in 2022 from a trustworthy and result-driven digital marketing company in Pune.

Step 1: Pre-Promotion

Pre-promotion is creating a healthy premise for your blog to flourish. It includes doing the following.

Site Optimization

• Hosting

Hosting is crucial as it directly relates to the visitor’s website experience. Thus, choose a reliable hosting service provider.

• Security

Choose the right security plugins to strengthen your website’s security. A digital marketing company can help.

• Speed

Users and, therefore, Google loves websites that load quickly. No one wants to wait. So, ensure your website loads quickly. A few tweaks, if required, will have to be done, even if you have the best website hosting service provider. 

• Link Management

Managing links is another essential area that requires extensive work. It includes managing external links (including links to relevant pages on other sites from your content), internal links (linking existing pages/posts to the new content), fixing broken links, and changing the page or domain URL manually or via plugins.

• Indexing and Crawling

Indexing and crawling allow Google to find you across the web via a Robots.txt file. You may want to create your own file or use a plugin to help you do it.

• Analytical Tools

Analytical tools enable you to determine how people are interacting with your blog. It also helps you figure out the most popular and read content and what promotional activity really stirred traffic toward your content. Google Analytics is the most popular tool in this area.

• SEO Audit Tools

SEO audit tools allow you to discover various technical issues hampering your rankings or stopping you from ranking on Google. 

The next step is to research and plan the content step-by-step.

• Choose Your Subject

Suppose you’ve already decided on one; great. If not, you may research and find out about unique topics. With the most common or uninteresting ones, you may have a tough time promoting them. So, strike a balance between your interest and uniqueness.

• Identify Your Audience

Once you’ve identified the topic, figure out your audience and think about content creation accordingly. Every audience looks for the content which is easy to consume and understand. Search for ways that could help you do it. 

• Research Topics and Related Keywords

The next step is to search for topics and keywords related to them. Writing on topics less explored yet with a considerable search volume can help you. 

Further, researching keywords, identifying short and long-tail keywords, and using them relevantly, based on their search volume, can add to the content’s visibility across the search engine. As far as possible, keywords must be used in the URL, title, main heading, the content’s first paragraph, and the page subheadings.

Additionally, add meta titles and meta descriptions that generate curiosity.

Don’t force the keywords or stuff them! That’s a complete NO-NO.

• Decide the Content Tone and Type

Tone and type matter. Both significantly depend on the topic you are dealing with. While many bloggers prefer keeping a humorous tone, some opt to keep it professional and formal. It is up to you what you choose. The type of blog includes whether you want to write a list, how-to, why post, infographic, etc.

• Determine the Content’s Length

Longer posts get more social shares and higher search engine rankings. However, ensure that you don’t add fluff only to achieve that desired word count. Keep it to the point. Quality matters, as that drives rankings and people toward the blog.

Content Optimization

While using keywords is necessary, you must also optimize your images keeping factors like dimension, file size, and alt text. Ensure the dimension fits the page’s size. For file size, compress the image with a suitable tool. A digital marketing company in Pune like BrainMine can guide you tactically here. 

Next, add a meaningful description, which helps the visually impaired know what the image relates to and also enables the search engine to index your image.

In addition, you must look at the content layout. The layout must make the content easy to consume and should not make it appear lengthy, boring, and laborious to read. Most readers scan web pages. Thus, your content should have markers to make them stop in their tracks and highlight points with subheadings and bullets.

The content should be made attractive via relevant images, screenshots, and videos. It will help the reader read and comprehend the content quickly.

Remember, we always used to search for images in our school textbooks? Well, readers aren’t any different either! So, use images to make your content look better. 

Step 2: Blog Promotion

Once you’ve answered all the questions about your content, identify the various relevant promotional channels for it. Some tips to remember include the following.

• Begin with the standard blog post URL.
• Create multiple headline variations for the blog.
• Write short social messages (used as quotes, questions, etc.) for Twitter.
• Write longer social messages for LinkedIn and Facebook

Email Marketing

Email marketing is still relevant. Yes. It is, despite all the other relatively new promotional channels. So, it isn’t a dinosaur getting extinct, as many people think!

Create an email list and start sharing your blog link with a short description of the blog and a catchy title. The latter should consist of something that quickly grabs attention and encourages the user to open the email and see what the blog really says. A short yet solid description should further intrigue the users and persuade them to open the link and read what’s in store for them. It is like a movie trailer that entices you to watch the full movie.

Ensure you promote your blog within the target audience!

• Social Media Promotion

This is another effective promotion channel. But, of course, social media promotion takes time and isn’t as straightforward. Perhaps, you have many who have already established themselves within this space. Some important points to remember while promoting your blog on social media include the following.

• Choose the most relevant and effective social media platforms. If you find it challenging to do it yourself, hire a digital marketing company in Pune.

• Write intriguing copies, along with compelling graphics and image text.

• Link your post with your blog link to redirect people there.

• Engage with influential people and brands across those social media platforms.

• Participate in Q&A forums and answer those relevant to your blog while directing people to the latter for more information.

Increase Your Blog’s Outreach

The following techniques can help.

• Content curation via sites that curate the content into collections and lists. Some examples include List.ly, Scoop.it, Pearl Trees, etc.

• Content aggregators gather content from various websites and aggregate it into a single location. It benefits as you become more visible. Some aggregators include WP News Desk, AffDaily, etc.

• Blog republishing is another effective technique wherein you push your content to third-party websites, which republish it on their sites.

• Convert your blog into some other format, like a video, for example. This is called content repurposing.

In addition to the above, you can indulge in the below to increase your content’s value and reach a broader audience.

• Influencer Marketing: Involving influencers to promote your blog. You can leverage their outreach for your blog.

• Blogger Outreach: It is similar to influential marketing. But this one is focused more on forming content partnerships, backlink building, guest blogging, etc. 

• Guest Blogging: Guest blogging includes writing the best content on relevant blogs within your niche that have a high following. Include a link in your bio directing people to your website but with a value-driven CTA.

• Blog Commenting: Begin commenting on top blogs within your niche, and you may attract the attention of other bloggers and commenters. You might be invited by the blog owner to write a guest post on their blog.

You may also engage in paid marketing via the following.

• Social Media Advertising: Running paid campaigns via video ads on Facebook, promoted tweets on Twitter, carousel ads on Instagram, etc. 

• PPC (Pay-Per-Click): PPC can get you to the top, as it is a paid search engine marketing technique. It incurs money, of course, but it can help drive traffic.

• Native advertising: You must have seen those “Recommended for You” or “You May Like” ads. These are native ads designed to appear at a blog’s end. 

Step 3: Measuring Your Promotional Success

Measuring your success is another crucial part. It helps you determine how successful your promotion efforts have been. Of course, you don’t have to guess anything or determine your popularity via instincts. Thanks to web analytics that help you gauge the effectiveness of your efforts. You can have categorical reports pertaining to various channels through which you’ve promoted your blog.

The reports include organic searches, direct visitors, social media traffic, referrals, shares, email traffic, and paid searches. Another benefit is that it helps you vet the effectiveness of every category and whether or not or how much you should invest in a particular platform to make it more effective or if you should stop using it fully.

Conclusion

We hope this guide helps you start and flourish across the blogging world. Connect with us if you intend to promote your blog within your target audience. We are a reliable digital marketing company in Pune with over a decade of experience and continuously evolving expertise within the digital marketing realm.

Our experts can chalk a roadmap for you that includes the most relevant and competent promotional strategy to help you take your blog to the world and give your content the traction it deserves. Write to us at info@brainminetech.com.