How to Improve your Site’s Navigation
How to Improve your Site’s Navigation
Users reach your website with sky-high expectations. They want to explore your website and get the insights they’ve been looking out for. But somehow, they find your website a bit challenging to navigate. For instance, it takes longer than usual to locate a particular internal page. Annoyed, frustrated, and disappointed, the user leaves your website, and perhaps, keeps away from it every time you appear in a particular search engine result.
Needless to say, how detrimental such situations could prove for your business. Remember, your website represents your business and forms a significant part of your brand identity online. In fact, according to a statistic published on Small Business Trends, 94% of consumers say your website must be easy to navigate. Imagine, 94%! Almost every internet user wants an easy-to-navigate website to stay hooked on to it, and perhaps, transact on it.
(Statistic Source – https://smallbiztrends.com/2019/01/easy-website-navigation-is-important.html)
So, if site navigation is critical to your online success and brand identity, you must improve your website’s navigation. But how do you do it? What are the different ways to improve website navigation? BrainMine, the top website development company in Pune, gives five tips to improve website navigation.
5 Tips to Enhance Website Navigation
Improving website navigation is all about thinking from the user’s perspective and making the necessary changes to the website with the help of a professional and experienced web development company in Pune. Accordingly, let us check out five ways to improve website navigation.
- Maintain Navigational Consistency
One of the first steps to enhance website navigation is to maintain navigational consistency. It refers to staying mindful about how and where your content appears on your website, and to what extent does it bolster ease of use, and how quickly and easily does your website helps your users find the desired information. If your website’s navigation varies with each of its pages, your users may find it challenging to optimize its use, and those with even lesser patience may straight away close the website and look for another one.
- Make Your Navigation Elements Clickable
Ensure that all the heading elements of your website are clickable links. The holds true in the case of drop-down menus, wherein a user may be used to click on a sub-category.
- Categorize Clearly
Ensure that your website comprises clearly and visually defined categories and sub-categories. In simple words, the different category headings that you may have on your website should be visually separated from their sub-categories. You must do it, even if your categories themselves are clickable links.
- Have a Functional Internal Search Feature
At times, users may not have the time to navigate through your website, especially if it comprises several sections, sub-sections, categories, and so on. In situations like these, and even otherwise, you must have a functional search feature that identifies keywords, etc., and directs them to the page they want. A lot of users specifically search for an internal search future, and if they don’t find it, they are more likely to hit the close button!
- Use the Correct Navigation Titles
Using correct navigation titles is taking one step ahead toward being user-friendly. It helps users have a general idea of what they are about to find on a page before they click a navigational link. Ensure this, regardless of whether it is the main navigation link or an internal text link.
Make use of correct text to describe the linked page to help visitors know what they are about to get. Failing to do so or using misleading navigation text often proves frustrating and disappointing for users. Hence, ensure you use the link descriptions are relevant and accurate enough to denote the required page and direct the user to it.
BrainMine – The Leading Web Development and Web Design Company in Pune
BrainMine is the top website development and website design company in Pune. We employ a team of expert and experienced website designers and developers to help your website score high on every user-oriented aspect, right from templates, themes, design, content, and of course, the navigation aspect as well.
To date, we have designed and developed websites for several business domains and have delivered great results everywhere. Additionally, we leverage the latest tools and technologies, along with website analytics, to make browsing your website a delightful and fruitful experience for your users and to help you measure your website performance at all times. For more details or to talk to our team, connect with us at +91 8446477774.
Summary
In the age where your website forms the first, and perhaps, the last impression, one of the ways to enhance your online brand identity is to improve your website’s navigation aspect. To know how to improve your site navigation, these five tips from BrainMine, the top web development company in Pune, would prove helpful.
