How Blockchain is Revolutionizing Digital Marketing
Blockchain is rapidly proliferating across every sector and entering every space. According to Gartner, it is projected to reach USD 176 billion in 2025 and a whopping USD 3.1 trillion in 2030. One can only imagine the speed at which blockchain is multiplying its revenue and market size and its potential for growth in the future.
Digital marketing or advertising is no exception to the advent of blockchain. Experts consider it to be as disruptive in digital marketing as it has been in other sectors. It is set to revolutionize various areas within digital advertising, making it more efficient and transparent than ever before. Accordingly, BrainMine, a trustworthy digital marketing agency in Pune, assesses the areas within digital marketing where blockchain can make an impact.
More Personalized Marketing Campaigns
Blockchain can help digital marketers enhance their marketing campaigns by making them even more personalized. The technology allows companies to store and analyze customer data securely. Thus, providers of digital marketing services in Pune or elsewhere can also derive valuable insights into the customer’s preferences, demographics, purchase history, etc. They use these business-ready insights to create more targeted, focused and value-driven digital advertisements.
Enhanced Data Security
Blockchain is fundamentally about keeping data and making transactions more secure. In an age where cyber-attacks are continually rising, company owners spend sleepless nights worrying about data breaches and clients’ data security.
Blockchain offers a secure and decentralized way of storing and managing data. In most blockchains or distributed ledger technologies (DLT), the data is structured into blocks. Each block comprises a single or bundle of transactions. Every new block connects with all the previous ones in a cryptographic chain in a way that renders trespassing, stealing or manipulating data nearly impossible for the hacker.
Thus, adopting blockchain can help increase clients’ trust in a digital marketing agency, as they now know their data is secure with their digital marketing service provider.
Streamlined Marketing Processes
Blockchain can also help streamline various processes within the marketing realm, like buying and selling advertising space. The adoption of smart contracts can automate the advertising space buying and selling process, thus reducing the need for intermediaries and improving a company’s marketing efforts while making them more affordable.
Increased Level of Transparency
Tracking the effectiveness of a marketing campaign has been a real challenge throughout the digital marketing industry. The inability to measure the impact of a campaign hampers the decision-making process, rendering the campaign relatively ineffective. But blockchain technology can help transform the situation.
The use of smart contracts can help digital advertisers automatically track campaign results and analyze data in real time. It can provide a more accurate picture of digital marketing efforts and help make informed decisions based on the results. Such a capability can take the company closer to achieving the desired results.
The Emergence of New Marketing Types
Blockchain can help emerge novel marketing types and techniques. One of the most prominent examples is the use of NFTs (Non-Fungible Tokens). NFTs are unique digital assets that signify a specific item’s ownership. Enterprises can leverage NFTs to build or sell new digital experiences or products, thus engaging with their prospects in a unique and more technology-driven way.
Make the most of your digital marketing efforts with the best digital marketing services in Pune provided by BrainMine, a trusted digital marketing agency in Pune. We leverage the latest technology to deliver highly personalized, effective, result-driven digital marketing campaigns across every relevant platform.
To learn more about our digital marketing proposition, please contact us or write to us at info@brainminetech.com. We welcome your inquiries and look forward to connecting with you.
