How are Businesses Using AI in Digital Marketing?
Artificial Intelligence (AI), as a technology, is snowballing. Reports suggest AI revenues will exceed half a trillion dollars by 2023! These figures may not surprise many, as almost every industry has adopted AI in some form and to varying extents. From helping analysts make useful projections to suggesting online content per a user’s preferences, AI has become all-pervasive and is transforming our lives significantly.
So, how can digital marketing remain an exception to the AI revolution? AI has already entered the digital marketing realm, helping digital marketers, content generators, and businesses in many ways. But in what ways?
Initially, digital marketers were reluctant to seek AI help as they were skeptical about the results. But considering the evolutions in AI in recent years, it has emerged as a reliable technology. Accordingly, BrainMine, a trustworthy digital marketing agency in India, looks at a few ways businesses use AI in digital marketing.
Know from an Expert Digital Marketing Company, Pune! – 5 Ways Businesses are Using AI in Digital Marketing
From the latest ChatGPT to digital advertising that has been around for quite a while, here are five ways AI transforms digital marketing.
1. Content Creation
Content creation through a tool sounded like an overstatement a decade ago. But it has become a reality today. ChatGPT is one of the most recent examples in this regard. It helps you generate content within a few seconds. Of course, AI-driven tools cannot generate genuinely creative and nuanced content. But companies are using AI-powered tools to create quick content. For instance, AI can write reports and news based on available insights. Some leading media organizations are already using it.
While companies will continue to use AI to create and generate content, creating specialized and creative content will still require hiring expert writers. Click here to explore BrainMine’s content writing services in Pune.
2. Email Marketing
Email marketing is another vital example of the use of AI in digital marketing. Companies use AI capabilities to personalize email marketing campaigns based on user preferences and behaviors. It helps them create higher resonance and engage users to convert a fair bit of them into clients. Additionally, Machine Learning (ML) can analyze massive data chunks about prospects and recommend the best time to connect with them, determine the email transmission frequency, suggest fruitful email titles, etc.
3. Chatbots
This is another tested and proven area where companies are leveraging AI to enhance customer service and reduce a significant amount of costs.
AI-driven chatbots are quick, accurate, and can work 24/7. Besides, they can have complex conversations with the users, thus enabling companies to reduce the customer service headcount or use existing agents for something else.
AI-powered chatbots use Natural Language Processing (NLP) and ML to respond correctly. Additionally, they keep learning and evolving with every conversation, thus continuously enhancing user experiences.
4. Web Designing
Gone are those days when web designing required human web designers and programmers. Today, you have various applications in the market that use AI to design a website on user-provided information like text content, images, etc. These tools are developed to deliver professional-looking websites in a shorter duration and much lower price than human web designers usually charge.
5. Digital Advertising
AI in digital advertising campaigns helps businesses analyze user information like gender, age, location, interests, etc., and present the ad only to users who find it relevant. Obviously, when users see what interests them or something they’ve been looking for (based on their digital searches and activity), they are more likely to engage with the advertisement and connect with the business.
While users benefit from relevant advertisements on their feeds, companies also reap the advantage of enhanced user engagement and quality leads.
AI is a relatively new technology. It is evolving by the day, and this is only the beginning. Although many have reservations about AI and doubt whether AI will ever match human intelligence, one cannot deny that AI is bringing paradigm shifts across the digital marketing landscape! Interestingly, AI will continue to penetrate new areas in digital marketing and amplify its impact within the existing ones.
Connect with BrainMine, if you’ve been looking for empowered digital marketing services from an experienced digital marketing agency in India. We blend human intelligence and empathy with the latest technology to create digital delight and deliver optimal results. As a result, we’ve become one of the leading content writing companies in Mumbai, Pune, Bangalore and many other cities across India. Please contact us or write to us at info@brainminetech.com to know more.
