Google Trends is a useful search trends feature showing the frequency of a particular search term on Google relative to the website’s total search volume over time.  Digital marketers and SEO specialists can use Google Trends to conduct comparative keyword research and determine event-initiated growth in the search volume of a particular keyword. It also […]

Blockchain is rapidly proliferating across every sector and entering every space. According to Gartner, it is projected to reach USD 176 billion in 2025 and a whopping USD 3.1 trillion in 2030. One can only imagine the speed at which blockchain is multiplying its revenue and market size and its potential for growth in the […]

Artificial Intelligence (AI), as a technology, is snowballing. Reports suggest AI revenues will exceed half a trillion dollars by 2023! These figures may not surprise many, as almost every industry has adopted AI in some form and to varying extents. From helping analysts make useful projections to suggesting online content per a user’s preferences, AI […]

As marketing teams mature, they begin to realize that even most polished Search Engine Optimization (SEO) strategies only get them to certain extent. At some point, you need to transform curiosity into customers. That’s where Demand Generation comes into picture! Demand Generation is creation of marketing and sales programs that employ inbound and lead generation […]

Content quality is crucial to the digital success of every brand. In fact, content, along with the website’s design, look and feel, is among the first elements users encounter when they attempt to interact with a brand. As first impressions are usually the last ones, providing good content doesn’t suffice. You need superlative content that […]

When you decide to leverage the digital marketing medium for business growth, whether by yourself or through a digital marketing company in Pune, you soon realize there’s so much to do, learn and explore. However, with so much digital marketing wisdom, knowledge, and strategies around, choosing what will actually work for your business may prove […]

Let us begin with the question, what is strategy? Is it treading the same old path, doing nothing different or valuable, and expecting sales to skyrocket? Of course, not! Strategy is devising something unique, making you a standout, and giving you an edge over your counterparts. So, no matter whether you are a local salon […]

Digital marketing is an ever-evolving form of marketing. Every day, you go to sleep with a particular strategy in mind, and the next day, wake up to find something entirely new trending. And to top it up, Google peeps in for a moment with an algorithm change and changes the entire ball game! But, all […]

Now-a-days, every good brand is aware of consumers’ trust and it’s a given fact that loyalty can’t be bought or won through snazzy advertising or marketing-it’s something you earn and win brownie points for. So, getting someone to truly believe and get behind your brand call for a deeper and more genuine connection. So, here […]

A schema defines actions, entities, and relationships on the web pages. It is a structured vocabulary data for search engines to understand the subject matter and showcase them in a structured way. It serves a better user experience, which is valuable and effective for communication. What is Schema Markup in SEO? Schema Markup is a […]