Those days when manufacturing companies drove business with conventional marketing techniques are long gone. Contemporary manufacturers, who are part of the global supply chain, must think differently and devise marketing strategies to outshine the competition. Digital marketing is the obvious way forward. However, content, which is integral to virtual marketing and helps drive opportunities, demands […]

Keywords form a significant aspect of SEO if not everything. Using keywords aligned with the user search intent and relevantly across the content without affecting readability can contribute to better search engine rankings! However, keywords demand extensive research. Thus, it isn’t merely about looking for the most popular or searched key phrases.  Instead, SEO demands […]

SEO is a significantly content-based part of digital marketing. Without content, ranking in Google search queries isn’t possible. Let alone drive traffic, leads, and engagement. However, you cannot copy and paste content or create anything for the sake of it. Google detests plagiarized content and the one that doesn’t serve the user intent. These requirements […]

Every business creates content and praises itself for everything it does. And that’s so obvious! But did you know that 90-95% of consumers say, past client feedback helps them make informed buying decisions? Hence, for them, a brand’s customer’s voice matters more than what the business says about itself. Furthermore, 75-80% of consumers are likely […]

We always say that these days, users expect more than mere information from a website. They expect experiences! Search engines also appreciate websites scoring high on user experience. Hence, such websites rank better and have a higher chance of retaining the ranking and succeeding. However, user experience (UX) isn’t a standalone element but a blend […]

Writing is a unique and exciting skill. However, writing for the web, precisely known as content writing, is even more interesting. That’s because content writing allows you to write for different domains and various target audiences.  As a company providing content writing services in Pune and content writing services in Bangalore for over a decade, […]

SEO content is fundamental to the digital visibility and success of every business. However, it requires a comprehensive approach, a part of which involves using various tools to enhance the relevance of content. As a company providing content writing services in Pune, we see Google Trends as a valuable tool for SEO content writing. Let’s […]

Amidst the fierce competition, making your way to the first page of Google might seem unrealistic, especially if you are a startup or small or mid-sized business. Of course, reaching the first page of Google is undoubtedly challenging and it can take a lot of time, especially if you plan to do it organically. But […]

Content is the soul of digital marketing. Hence, a lot happening across the web space revolves around content. Besides, content is a dynamic space keeping digital marketers and their clients on their toes! Content marketing, an essential aspect of digital marketing, is one such trend-driven realm. It keeps evolving. As providers of content marketing and […]

Copying content from other websites or platforms and publishing it anywhere under your name or on your own without consent is considered plagiarism. It is an intolerable act and could lead to penalties that could include search engines pushing you back in search engine rankings.  It is because search engines do not display multiple pages […]