Building a Strong Online Reputation: SEO Companies’ Guide to Online Reviews
Online reputation is people’s perception of your brand across the virtual space.
Perception, whether online or offline, is uncontrollable.
The slightest bad experience can trigger a bad review, tarnishing your reputation and making your brand appear untrustworthy. Per reports, people share a bad experience with about 14-16 others and a good experience with as many as only 10-11!
Besides, almost 90 percent of consumers conduct online research before buying anything. So yes, online reputation is paramount to survival in the current digital context.
So, how do you deal with online reputation and ensure it generates optimism around your brand? BrainMine, a trustworthy SEO company in Pune, answers this question.
Know from Trustworthy SEO Experts – 5 Tips to Build a Strong Online Reputation
As an SEO agency in Pune that has helped many companies enhance their online reputation, we consider these strategies and tips useful.
- Try to Get Positive Reviews from Past Satisfied Customers
Enhancing your online reputation involves creating positive vibes and spreading optimism about your brand.
You must have served hundreds of customers in the past. They’ve expressed their delight or satisfaction working with you. But they might have done it orally. Of course, verbal feedback might soothe you. But it wouldn’t be visible to anyone else. Accordingly, you should try to connect with your past customers and request positive reviews.
Of course, everyone wouldn’t reply. But let’s say if you’ve served 100 and even 20 (just an imaginary number – one cannot predict the response percentage) come up with a response, you would have 20 positive reviews for your brand! It will contribute to your online reputation endeavors. You may further try to get more responses without pestering or forcing anyone. Otherwise, the wave might turn against you!
- Broaden Your Digital Presence
Unlike yesteryears, when your website used to be the only digital platform, today, you have numerous to leverage and manage. You might not want to feature yourself on a particular platform. Your choice! But when it comes to strengthening your online reputation, you should proliferate your brand presence across virtual platforms
Evaluate every platform concerning user searches. Do not merely rely on your Facebook page or remain confined to Google. Explore other platforms, some of which could be specific to your industry. Register your presence there to increase your visibility.
Additionally, provide essential information about your business, including phone number, email ID, working hours, physical address, etc. The more you are seen and the more information you provide about your brand, the more trust you establish.
- Set a Feedback Response Mechanism and Follow it
Receiving bouquets is delightful. But dealing with brickbats, although challenging and undesirable, is imperative. Users have become smarter than ever. Many, especially those highly tech-savvy, will carefully go through various reviews and pick out negative ones and check whether you’ve responded to them.
For most, responding to positive reviews with thanks doesn’t matter as much as everyone would do that. But what determines your approach is how well, sensibly, and quickly you respond to negative feedback.
Isolating negative feedback and focusing only on optimistic reviews can cost your brand its reputation in the long run. It can potentially drive people away from you.
Accordingly, as an expert SEO agency, we recommend setting a proper feedback mechanism that ensures appropriate, relevant, and human responses to feedback, no matter their nature. It will help build a sense of trust among prospects.
- Leverage Influencers for Your Business
Along with real-time user reviews and you can leverage an influencer’s outreach and value to improve your online reputation. It is because influencer marketing has emerged as an effective medium for brand promotion, customer engagement, and connecting with the target audience. Per studies, over 85 percent of consumers value influencer recommendations and trust a brand based on their word of advice.
Thus, as a credible and updated SEO agency, we advise having influencers talk about your product, service, solutions, and brand in its entirety can have a potentially positive impact on your reputation. It will surely involve a considerable investment. But reputation and image are priceless, aren’t they?
- Share User-Generated Content
Another significant practice of online reputation management is requesting users to upload their pictures while posting a review. But everyone wouldn’t feel comfortable doing it. As an expert SEO company, we advise sharing user-generated content on your social media pages. It serves as social proof for other clients and prospects and helps strengthen trust.
Partner with BrainMine, Proven SEO Experts and SEO Company to Build Your Online Reputation
If you are looking to enhance your online reputation, your choice of SEO agency undoubtedly matters. You need SEO experts who would handle your brand identity responsibly and devise effective strategies to help you improve your virtual reputation.
BrainMine, a reliable and credible SEO agency and SEO company in India can help here! We’ve seen the digital space evolve and helped many companies enhance their online reputation through ethical practices. Our SEO experts provide unwavering support to help you strengthen your online presence and build a solid online image.
Please write to us at info@brainminetech.com to connect with our SEO experts and learn more about our proposition as your prospective SEO company.
