5 Online Marketing Strategies for Business Growth
Online marketing needs no introduction in the digital age we live in. Almost every business is involved in some form of digital marketing. Virtual marketing is principally about being seen, engaging, and driving opportunities. However, doing so isn’t as straightforward as talking about it is. You need the right strategy to tackle the competition, fulfill user expectations, and connect with them.
Accordingly, BrainMine, an internet marketing company in Pune, looks at five effective and proven digital marketing strategies to help you grow your business.
1. Content Marketing
Content is at the heart of online marketing. Hence, content plays a role in each digital marketing channel or platform you choose. It is a medium to express and establish brand identity and authority. However, to take your content to people and engage them with it, you need a robust content marketing strategy.
Content marketing involves creating blogs, videos, infographics, and much more. It focuses on delivering value to users without being salesy.
Besides, users trust brands that provide insights into something. For example, if you deal with sports equipment, you may talk about sports-related fitness, using and maintaining sports equipment properly, discussing specific issues concerning something particular, etc. Remember, doing a sale is the final objective. However, the road to it goes through engaging with and nurturing users. Content marketing helps you precisely do that and journeys user-brand interaction to sales.
If you hire content writing services in Pune and market your content effectively, you can drive nearly 55 percent more leads than conventional marketing.
2. Social Media
We cannot forget social media while talking about online marketing strategies. That’s because social media has nearly 5.5 billion users. Besides, 30-35 millennials buy products after watching a social media advertisement. Also, over 70 percent of online shoppers rely on social media to make buying decisions!
Of course, each social media platform has its own unique statistics to showcase. However, what we want to emphasize with the above number is the scale of opportunities available through social media. Social media marketing is a broad horizon. However, overall, it includes but isn’t limited to the following.
- Choosing the relevant platforms for your business and target audience
- Diverse and intriguing content through text, infographics, and videos
- Staying consistent with the content postings
- Leveraging what’s trending and incorporating it relevantly and organically into your social media communication
- Studying and monitoring your competitors
- Engaging and staying connected with users
- Using social media analytics to measure strategic effectiveness
- Aligning the social media strategy to optimize value and returns
3. Voice SEO
Voice searches are on a continual rise. In 2023, voice search users ranged between 125 million and 126 million. Alongside that, over 50 percent of adults worldwide use voice searches daily.
These are numbers no business can afford to ignore. Accordingly, optimizing your website and virtual presence for voice search becomes imperative. Doing so serves many purposes. First, you become easily searchable, second, Google loves you for being voice search optimized, and third, you multiply your chances to earn your website the featured snippet or the top rankings in Google search results.
4. Email Marketing
Email marketing holds relevance despite the rise of instant messaging platforms. Nearly 65 percent of small businesses use email marketing for outreach. On the other hand, approximately 40 percent of businesses are increasing their email budget. However, what would interest you more is the ROI of email marketing. For every dollar you spend on email marketing, you earn a whopping 36 dollars!
Nevertheless, you must note that email marketing has changed significantly in recent years. It isn’t about grabbing an email list and beginning to flood inboxes.
Instead, emails have become more personalized and specific. It involves incorporating elements like short videos, infographics, and various other interactive ones like QR codes, hyperlinks, etc., to optimize engagement and drive tangible outcomes. Emails can convey a lot and steer leads. However, it would help to hire the services of an online marketing company in Pune to do that.
5. Influencer Marketing
Influencer marketing is an emerging form of online marketing and a useful strategy. Now, why do we say so? Numbers indicate it. The global influencer market was valued at roughly a little more than USD 21 billion in 2023. Additionally, when done correctly with an internet marketing company in Pune, influencer marketing can generate USD 5-6 for every dollar invested.
Marketing your content or offerings through influencers is relatively new. It doesn’t involve celebrities endorsing your brand but people with a considerable social media following. These are people their followers listen to and follow their recommendations.
Influencer marketing also allows businesses to harness the influencer’s outreach to broaden theirs. Thus, it works out the dual benefit of reaching thousands of users in a single go and influencing their buying decisions.
Finding influencers isn’t challenging. However, what matters is whether you have the right and relevant one for your business. Partnering with a digital marketing agency with thousands of influencer connections can help you select from a range of them and make an informed choice.
Final Words
Online marketing is a strategy that needs correct planning and targeted and consistent efforts. None of the above strategies is an exception to it. Each one demands an innovative approach and prompt execution to outshine the competition. BrainMine, an online marketing company in Pune, helps you with everything. Our comprehensive support and proven track record create a strategic edge through outreach, presence, engagement, and quality leads. Please email us at info@brainminetech.com to know more.
