Important Tips for Effective PPC

Have you been running a PPC campaign for a long time but struggling to achieve the desired outcomes? Certainly, you must be doing a lot! However, the question is, are you doing enough? PPC is a surefire way of rocketing to the top. But merely being visible doesn’t work. With thousands of others like you doing PPC, you need a thoughtfully designed PPC campaign to work things out. Hiring professional digital marketing services in Pune can help cut through challenges. Nevertheless, knowing a few basic, yet vital tips can help you amplify your PPC campaign.

Breathe Life into Your PPC Campaign with These 7 Professional Tips!

PPC is a paid campaign. However, we wish only paying the search engine did all the magic! You cannot discount the role a competitive strategy would play in crafting a better and more value-driven PPC campaign. Here are some tips for it.

1. Have Specific Goals

At the outset, decide what you intend to achieve from your PPC campaign. Is it driving more sales, enhancing brand awareness, broadening your outreach, or augmenting business revenue? Whatever you intend to achieve, ensure you have a SMART goal that’s specific, measurable, achievable, realistic, and time-bound. While helping you maintain the right tone, it will also help you decide the KPIs and quantify other crucial elements like your ad spend. Fundamentally, when you know what you want to achieve, you can make efforts in the right direction.

2. Be Choosy About Keywords

Choosing the right keywords is pivotal to your PPC campaign’s effectiveness. This is because keyword selection influences ad relevance, conversion, and click-through rates. Partner with an expert PPC or SEO company in Pune to perform a detailed analysis of the relevant keywords and choose those with a higher winning probability. Tools like Google Keyword Planner, AHREFS, and SEMrush can help.

Tip: Long-tail keywords often result in targeted traffic and enhanced cost-efficiency. Accordingly, you should focus on such keywords.

3. Segment Your Audience

Target audiences are at the core of every digital marketing campaign, including PPC. Thus, segmenting audiences appropriately is fundamental to the success of your PPC investment. The first step to do it is to know your audience well. It involves identifying every specific aspect of your audience to drive more clicks and encourage favorable action. Some typical segmentation parameters include behavior, geography, age, gender, profession, preferences, etc. 

Of course, accurate segmentation isn’t as simple. It takes a professional digital marketing Services in Pune to connect with the right audience. However, when you know who to target, you can design more effective campaigns.

4. Leverage Geo-Targeting

The geographic location of users plays a significant role in the success of a PPC campaign. Geo-targeting, also called local PPC, works around a particular geographic area. Best practices around geo-targeting in Google Ads enable you to deliver customized campaigns delivering messages to users based on their location. For instance, it will involve local key phrases or hyperlocal keywords to augment engagement and increase visibility. An example of a local or precisely hyperlocal keyword includes restaurants in Hinjewadi Phase 1. 

Ads with such phrases or keywords are more likely to appeal to your users. While attracting clicks, they may also lead to a better click-through rate (CTR).

5. Optimize Your Landing Page

After clicking your PPC advertisement, your users will be directed to a particular page or URL called the landing page of the ad. Landing pages play a crucial role in driving leads for a company. On average, they can deliver a conversion rate as good as 9-10 percent. 

For example, if you offer a canteen management system, your PPC ad should direct your users to the product’s landing page providing users with more insights into it. It will make the user feel more confident about your offering and encourage them to connect with you or subscribe to your offering. Some tips to create an effective landing page include the following.

• Including clickable graphics
• Restricting your offerings to one per landing page
• Including testimonials
• Having an easily navigable layout
• Optimizing your landing page for mobile
• Creating longer landing pages
• Sprinkling CTAs across the landing page to steer action
• Testing your landing page
• Including the right keywords

6. Create Enticing Copies

Users connect with businesses when you give them an exciting reason to do so. Accordingly, you must create an intriguing copy that offers users some value. 

For example, if you want to promote an end-of-the-season sale, you may use words like Save ___ %, Free ____, ___% Savings, etc. People love words like these as they specify the measurable value they offer. Thus, using them with a tangible number draws their attention and makes the offering more predictable. 

Saving up to 40% on every purchase creates more intrigue than simply writing Mega Saving, or Save More. It is because, in the case of the former, people will have a specific number to look at rather than the one that makes them wonder.

7. Engage in Remarketing

Another significant way of enhancing PPC effectiveness is to place ads in front of users already familiar with your website or application. It involves encouraging them to return and allow you another opportunity. 

Remarketing helps you reconnect with a potential buyer through content that persuades them to reassess your offer. Nevertheless, saying the same thing time and again may prove a turnoff for your audience. Instead, complementing your content by including testimonials, showcasing how and in what numbers other customers trust you can make a difference. It will give your users a unit or parameter to compare you against the prevalent competition.

Final Words

PPC success isn’t rocket science. Holistically, it is about being more user-centric and creating reasons and opportunities for users to connect with your business. Remember, every click in PPC costs. Hence, the more meaningful your PPC ad and campaign, the higher the value you derive from your investment. Have a professional PPC marketing company in Pune like BrainMine do it. Our PPC expertise qualifies us as a strategic partner. Email us at info@brainminetech.com to interact with us and discover how we can drive success for you.