How To Do Multi-location SEO – Best Strategies, Tips & Tricks
Search Engine Optimization (SEO) is at the core of digital marketing. Annually, companies spend millions to stay at the top of search engine rankings. But since most SEO endeavors revolve around a particular location, how can businesses optimize their website for local searches to increase their visibility for multiple locations?
It is through multi-location SEO. But how do you do multi-location SEO? BrainMine, a professional SEO services company in Mumbai, discusses the best strategies and tips.
What is Multi-location SEO?
Multi-location SEO is a technique that helps you enhance your search traffic from various locations. It makes a website visible to locals searching for a particular service. It involves taking local SEO practices and applying them to multiple business locations. For instance, searching for the top SEO company in Mumbai yields results for SEO companies in Mumbai or websites optimized for Mumbai SEO searches.
Multi-location SEO is necessary as local SEO is one of the best ways to increase your website’s rankings for local searches. Statistically speaking, about half of all searches have local intent, and 75-80 percent of local mobile searches lead to an offline purchase.
5 Tips, Tricks, and Strategies for Multi-location SEO
Multi-location SEO works. Know how to do it from the top SEO company in Mumbai.
- Avoid Writing Anything
While indulging in multi-location SEO campaigns, it is obvious for business owners to think of writing new SEO content. But, instead of writing new content, they should focus on research and planning. It involves knowing what exactly is required. Creating new content might step in later. Partnering with an SEO services company in Mumbai can help them do the right thing and optimize their presence for multiple locations.
- Improve Local Marketing Results
Businesses can leverage Google’s multi-location SEO features, which can help boost their marketing efforts. Google offers location-based data like drop pins on digital maps with information on a company’s exact address and other aspects like opening hours, etc.
Many first-time customers can also easily locate a particular business’s office using the Street View function. For instance, when someone searches for Chinese restaurants near me on Google, the search engine will provide the user with a map showing nearby restaurants, directions, website links, etc.
- Know the Local Competition
You aren’t alone when you are engaging in a multi-location SEO campaign. Hundreds of others like you, your direct competitors, could already do it or strategize alongside you. Being oblivious to your competitors doesn’t help. You should know with whom you are competing and what your competitors are doing!
When you know your competitors and what they are doing, you can align your strategy to compete in their league, especially if they are part of your business’s top league. In cases where your competitors have a solid SEO strategy or if you are attempting to penetrate a saturated market, you should understand it to contextualize your expectations and comprehend you’re short to long-term success goals.
Keep Your URLs Organized
Web crawlers also judge your site based on your URL structure. For instance, a business with multiple locations and services can follow the below template.
1 – www.Name of the website.com/location1/
2 – www.Name of the website.com/location1/service1
3 – www.Name of the website.com/location1/service2
Google My Business (GMB)
Create a GMB account with listings for each of your business’s locations. A result-oriented listing should include business information like social media pages, reviews, and product photos. Per reports, about four to five percent of GMB listing impressions result in clicks, calls, and questions about the direction. Google listing information helps users in many ways. They can learn more about the business, inquire, order, and even write a review.
As a reliable and the best SEO company in Mumbai, we believe local reviews and ratings also matter. They help boost traffic and also drive user decisions. Excellent and honest reviews are tempting. They encourage users to click on the link and interact with the brand. For instance, a three to five-star rating on Google can drive 24-26 percent clicks!
Of course, there’s so much more that you can do to augment the positive results of your multi-location SEO campaigns. But since many aspects can get technical, you need an expert to drive the campaign end-to-end. BrainMine, an SEO services company in Mumbai, can help. Our result-driven multi-location SEO campaigns entail every aspect to help you achieve success in your multi-location SEO venture.
To know more, email us at info@brainminetech.com.
