5 Quick Website Changes To Attract More Customers
There are much simpler ways to enhance your company website’s marketability, say, a Website development company in Pune, or an array of services such as Web Development Services in Pune without hurting your credit score within a reasonable budget.
Implementing the following five tips will transform your website into a client attraction tool.
- Add Internal Links
Include internal links in the content because the search engines absolutely love links for understanding the content’s purpose and relevance, and analyzing the overall quality and structure of your company’s website, say, a Website development company in Pune or services like Web Development Services in Pune. Search behemoths like Google establishes the hierarchy of your website, permitting you to give your important pages a higher link value, boosting your site’s SEO.
- Update Your GMB Profile
The more professional and reliable you are, the more likely someone will click through your site from the search result, viewed via signing up Google Analytics. That’s where your company’s, say a Website development company in Pune, Google My Business (GMB) profile comes in.
- Google takes direct ranking signals from your GMB profile. Make sure you’ve claimed, branded, and optimized it.
- Make sure your reviews are positive, well-detailed and relevant.
- Ensure your contact details are clear, up-to-date, and your shared photos are on-brand and of good quality.
- Use your company’s GMB account to add a business description to your profile encapsulating what your business, say, Website development company in Pune, does, and include a call-to-action for customers to follow-a great place to utilize your target keywords.
- Consider Color
In a study published by Sitepoint in 2014, researchers found that using the color red made a significant difference to the probability of purchasing a product. Be it your ‘contact’ button, ‘buy now’ or ‘add to cart’ button, by changing the color of your CTA buttons, you could notice a big difference in your total number of conversions.
- Add a Pop-Up
Pop-up is a useful tool for keeping the customers engaged, and can increase conversion rates of a company’s website, for instance, Website development company in Pune, or services like Web Development Services in Pune by approximately 9.38%. They come with a variety of formats-from offers to free stuff, discount code to newsletter sign-up options. Consider setting a cookie for your primary web pages so that your pop-up only appears once per user preventing irritation, and be more of a benefit to your website’s engagement.
You can offer a free valuable giveaway (a report, audio, or a consultation), MailChimp being a free option, while AWeber and Constant Contact are the paid ones.
- A/B Test Your Headlines
The engaging and relevant headlines and subheadings make a vast difference to both the numbers of customers you attract and the conversions you earn.
To A/B test your headlines effectively, experiment with the length, tone, statistics, and the numbers you use, then utilize your findings to improve existing and future website copy, ensuring your content is optimized to attract more customers.
On a final note, these changes could make a big difference, not just to the numbers of users visiting your site, but the total number of conversions from it, too.
