4 PPC Marketing Trends To be at the Top in 2023
As an experienced social media agency in Pune, often, prospects and our clients ask us, what is the fastest way to achieve results across search engines? If you go the organic way, it takes time. Hence, when it is about capitalizing on a sales season or a business wave, one would look to achieve results quicker than usual. PPC helps do it.
Pay-per-click, PPC, as you would know is a marketing approach involving paid advertising. It enables your website to rank higher and stay visible in the top search results. Additionally, it allows you to tap keywords to target specific users and drive quality responses. However, as part of digital marketing, PPC also keeps evolving, keeping with which is necessary for every business looking to leverage this medium. Accordingly, let’s look at four PPC marketing trends companies should know to stay at the top in 2023.
- Voice Search
Voice searches are convenient. Hence, they will only grow in the future. Accordingly, companies can create PPC ads that use conversational language and keywords that drive action. The need to use more natural language will make the use of long-tail keywords more crucial in your copy. In addition, many companies use question-based keywords like how-to, etc., in their copy to optimize their text for a search.
- Exploring other Search Engines
Google is the world’s search engine leader with 88-90 billion visits per month. Amazon, Bing, and Facebook have a much smaller share, yet in many billions. Targeting these search engines refers to tapping into a considerable chunk of the search base.
Bing, in particular, has achieved exponential growth in its search advertising revenue in the past five to six years. The search engine posted USD 11-12 billion worth of ad revenues, making it a significant avenue for businesses to target.
Although a default search engine for almost everyone, businesses should look beyond Google for their PPC campaigns. For instance, per Microsoft, companies can reach out to millions of desktop searches, which they might not should they target Google alone.
The story isn’t any different with Amazon – at least when it comes to the reason to target its search engine. Amazon offers various types of ads that offer better buyer intent than Google. What’s even more compelling in the case of Amazon is that users use it with a more imminent buying purpose. That isn’t the case with Google, where users may not be ready to buy something yet and only be searching for a product.
- Automation and Artificial Intelligence
Together AI and automation can help revolutionize the PPC space. Marketers are increasingly adopting automation to help them make informed decisions and achieve a competitive advantage. On the other hand, AI can help marketers enhance their PPC campaigns through keyword optimization, projecting CTR, and analyzing and setting bids.
- Mobile Optimization
This one is another significant trend, which we, as a company for social media marketing in Pune, think will hold significance for a long. Of course, there are several reasons far it. The most crucial one is the number of paid impressions derived from mobile devices. According to reports, the number is well above 65 percent. Therefore, considering most local searches are done on mobile, PPC advertisements should be optimized for them.
Leverage PPC with BrainMine, a trustworthy social media marketing company in Pune. While helping you align your digital marketing efforts with the latest trends, our experts help you drive success through PCC with quality and relevant ad content. Please email us at info@brainminetech.com to explore our PPC marketing solutions.
