10+ Logical Ways to Get on the First Page of Google

Amidst the fierce competition, making your way to the first page of Google might seem unrealistic, especially if you are a startup or small or mid-sized business. Of course, reaching the first page of Google is undoubtedly challenging and it can take a lot of time, especially if you plan to do it organically. But it is possible! With focused and consistent efforts in the right direction, you can achieve what otherwise seems herculean to many. 

As an SEO company in Pune that has seen the SEO space evolve, we’ve identified more than 10 ways to get a business on the first page of Google. Here’s more to them.

11 Ways to the Top Google Spot – Tips from an Online Marketing Company in Pune!

Top rankings refer to more traffic and potentially more business. A website ranking on the top pages of a particular search is usually considered more trustworthy, as it has qualified through all of Google’s stringent SEO rules and regulations. While the road to the top isn’t as straightforward, with the right efforts and vision, your business, no matter its size, can make it to the top. These 11 ways can help.

1. Mastering Long-Tail Keywords

Creating content and uploading it aimlessly may prove futile, especially when you are investing time and effort and have a goal in mind. You need to understand how people use search engines to find what they’re searching for. Although they sometimes enter a single word in their query, they are more likely to enter long phrases, called long-tail keywords, which make up for 90-95 percent of all the searches. Thus, missing them may lead to a potential loss. 

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Long-tail keywords are crucial, as they are more specific and have lower average search volumes. However, targeting them can radically transform your traffic scenario, as these keywords tend to be more specific and have a higher conversion potential. 

2. Create Phenomenal Content

Google is user-centric. It loves content it finds useful for users and which relevantly answers their concerns. But that’s not it. Google also adores content that follows the E-A-T (Expertise-Authoritativeness-Trustworthiness). Thus, while being creative, precise, and user-centric, ensure your content reflects your expertise, confidence, and credibility in the subject matter. Having your content have all these attributes will help you tick most of Google’s content boxes and pave the way to better rankings. 

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3. Venture into Different Content Formats

As a company providing content marketing and content writing services in Pune, we also feel that companies shouldn’t confine themselves to a particular content format. For instance, you shouldn’t rely alone on blogs and articles or any kind of purely textual content. People love visuals and they tend to interact more with such content forms. Google also appreciates websites with a blend of text, image, and video content. Accordingly, you should enrich your content with diverse content forms and pave the way for more engagement and interactivity.

4. Focus on User Experience

It is possible to reach the first page of Google searches. But as we said earlier, it requires you to focus on what matters the most. As a website endeavoring to reach the pinnacle of Google search rankings, you need to work with a meticulous approach and focus on holistic results. That meticulous approach involves focusing on each aspect of enhancing the user experience. Right from your website’s design and page-loading speed to your content and closures with proper call-to-actions, everything counts while delivering an empathizing and resonating user experience.

5. Follow and Learn from Your Peers

Competitors, especially the bigger ones, are like universities with a wealth of knowledge to benefit from. Thus, while working your way to the top, you should stay cognizant of what your competitors are doing and what they are doing better than you. 

Remember, following your competitors and monitoring them doesn’t mean you should copy them. Refrain from doing that, as that’s first of all unethical, and even if it benefits you, the advantages would be short-lived. However, you can seek some inspiration and align your strategies to earn a competitive edge. It will take some time for you to outperform your peers. But then, does anything else happen at the drop of a hat?

6. Optimize Your Key Metrics

Another significant aspect of your SEO strategy is to optimize your key metrics. Google Search Console can prove significantly helpful in this regard. An important tip concerning this is to use the search analytics function to track various search queries bringing users to your website and other metrics attached to your visits. Apply everything you learn in enhancing content and streamlining future efforts.

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7. Strategize Your Content Schedule

While publishing fantastic and immersive content, you should also ensure you set a strategic content publishing schedule. And most importantly, adhere to it. For instance, if your company blog is published once a week, stick to the schedule and ensure you post that blog within a week’s time. Although yes, publishing two to three blogs a week is even better. But if you feel it is a little overwhelming, you may stick to one per week. 

Besides, you should know the optimal posting frequencies for each platform and create a schedule that helps you drive maximum engagement. Partnering with an SEO company in Pune can help you deal with such micro strategies and make the most from them.

8. Capitalize on Content Gaps

The race to the top doesn’t mean you keep running and running. The key is to play the game intelligently and work with your eyes and ears wide open. One of the crucial things to do is to analyze the search results of your target keywords for content gaps and identify opportunities, towards which your competitors are oblivious. Keep searching for unaddressed concerns or those requiring immediate attention. Work with an online marketing company in Pune to unearth these gaps and qualify for rich snippets, etc.

9. Build High-Quality Backlinks

Backlinks signify the trust of another user. They are proof that other users find a particular piece of content adequately valuable and recommendable to others. Of course, it takes time and effort to build that trust organically. But if you do it dedicatedly, backlinks can work wonders for your rankings and the brand’s trust overall.

One way of doing it is to be doing guest posting on authority sites. However, while building backlinks, ensure you check your backlink catalog regularly to examine harmful backlinks hindering your SEO progress.

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10. Work on Google SERP Features

Search engine results have evolved significantly over the years. What you see today is a much more advanced and more interesting way of displaying results. If results have evolved, so should the features you target. Hence, in addition to the standard list of searches, you should target SERP features like knowledge panels, people bank, and rich snippets. These features help multiply your chances to rank well and grab the user’s attention. Hence, you should target each to make your way to the top.

11. Audit Your Content Frequently

SEO is an ongoing process and not a milestone. Hence, it doesn’t end when you reach the top. In fact, the going gets even tougher after reaching the first page. That’s because you then have the critical responsibility of sustaining those rankings.

Google’s algorithms keep updating frequently. Trends keep evolving. The question amidst all these events is whether your content is competent enough to endure all these aspects. Auditing your content frequently through an SEO company in Pune can help you find it out. You can also do it yourself with tools like Google Search Console to examine your content’s effectiveness and help you identify the areas of improvement to maintain your content’s competence.

We hope you find the above tips useful and they contribute positively to your SEO endeavor. Nevertheless, keep in mind that SEO can get excessively technical at times. Deriving the best from your efforts will require you to have an SEO company in Pune to guide you and deal with Google’s ever-evolving algorithms. 

As an expert online marketing company in Pune, we can help. Our proven track record and extensive SEO expertise can help you enhance your rankings and increase your digital visibility. From strategy to content and from optimization to sustaining the rankings, our SEO support covers everything. Please email us at info@brainminetech.com to discover our SEO and content writing services in Pune.